Essence Wellness
A psilocybin dispensary in Kelowna BC providing access to medicinal alternatives
for individuals looking to optimize their health journey.
Brand Identity | Logo Design
Logo
The logo is inspired by the runes style, it shows a minimal mushroom design formed by multiple lines that give a sense of dynamism, evolution and transformation. The shape completes with a crescent moon that symbolizes personal growth and positive feelings.
The circle is representative of calm, support, friendship, inclusivity, and perfection.
Color Palette
Imagery
The graphic used must remind the round and soft shape of the logo. The overall design must be clean with white space, to communicate trust and wellness, the photos can be bright and colorful using the brand palette and must transmit positive, empowering feelings.
Keywords:
Mental wellness
Mindfulness/enlightenment
Personal growth
Nature, landscapes
Moon, skies
Happy, relaxed people
The Gradient
The brand colors can be used to create original gradients.
The gradient can be linear or abstract, as shown in the examples.
They can be used for backgrounds and artworks.
