The Desire Project
Brand Identity | Video | Infographics
"The Desire Project" is a research project by MINDCURE, starting the conversation around Female Hypoactive Sexual Desire Disorder (HSDD), a new focus in mental health care.
MINDCURE brings together a team of experts in sexual disorders and psychedelics to drive clinical outcomes and promote female sexual desire using MDMA.
The color palette used for The Desire Project is part of the MINDCURE Branding, selecting 3 shades that better represent femininity.
The artworks have a delicate and clean style, they put focus on women's feelings and use white space to give a sense of a safe and scientific-based environment.